Sharjah Launches The Largest Global Cultural Campaign to Promote Reading

The Sharjah Book Authorty just launched their largest global cultural campaign and also of the region and internationally, as an initiative to bring everyone closer to books. They are doing this by collaborating with some of the major e-commerce stores to sell books for up to 50% discount!

The campaign was launched in different formats such as, written, audio and visual formats along with presenting them in native languages of the countries they are promoting in.

هيئة #الشارقة للكتاب تطلق حملة ثقافية عالمية بعنوان “إذا مهتم بشي يعني مهتم بالكتب”.#وام https://t.co/7WCKawA3x2 pic.twitter.com/yuiaTgAL2R
— وكالة أنباء الإمارات (@wamnews) August 15, 2021

This was launched with the slogan ‘If you’re into something, you’re into books’, the SBA campaign aims to bring about a paradigm shift in the popular perception that books are only for book worms and intellectuals. The campaign, which embraces every individual worldwide regardless of their age, race, ethnicity, cultural or socioeconomic background, drives home an enduring universal message that whatever be it that triggers one’s interests or passions, there is a book out there to fuel their curiosity.

So, whatever profession, hobbies, or interest you have there is a book for all of them no matter how simple, strange or rare the topic is, all these books are waiting to be discovered.

To avail of the discount, you will have to scan the QR Code found on the advertisements launched by the campaign or visit https://sba.gov.ae/intobooks

Trending NOW